peter1221 — 1 year ago(February 12, 2025 04:51 PM)

The commercial was for his website "Yeezy.com" which before the commercial aired, was an online store where you could purchase normal everyday clothes. This is what Fox and the NFL saw when they decided to approve Kanye's Super Bowl commercial spot. However, once the commercial aired Kanye immediately changed the website so that the only item for sale was a t-shirt with a swastika on it. The website is currently unavailable.
https://variety.com/2025/tv/news/how-kanye-west-super-bowl-ad-swastika-shirts-1236302946/
Kanye West‘s Yeezy.com advertisement during Sunday night’s Super Bowl stunned viewers with its bizarre vibe. But then what happened next shocked the station execs who ran it and media buyers who approved the spot even more: West immediately flipped the website after the ad aired, replacing its previous content with just one item: A swastika T-shirt for sale, at $20 each.
Up until the ad actually ran, the Yeezy.com website featured a Shopify-powered store selection of various non-branded articles of clothing like shirts, pants and jackets — nothing that would have been deemed a content issue. And Variety can confirm — because this reporter immediately checked the site after the spot aired in Los Angeles — that when the ad first ran, the swastika T-shirt wasn’t there.
Within the hour of the ad airing in Los Angeles and other markets, West made the switch and users saw just that $20 white t-shirt with a swastika on it. At that point, the on-air ad had already run and it was too late.
The commercial:
The shirt: