Canucks…

Also, the title of the article mentions LCBO by name.

Maybe he was advertising for the liquor store. The article mentions it being a liquor store bag.
That photo, taken by Toronto resident Anna Oplocki in Bloor West Village, shows a man with a brown paper bag from the liquor store on his head, holes cut out for eyes, posing jauntily on a sidewalk.
"I was coming out of the store and he was waiting for the light to change," said Oplocki. "I just stared laughing and asked if I could take a picture."
The man was happy to comply.
"It was hilarious," she noted. "I was impressed that he had fitted the bag to his shoulders and perfectly fit his sunglasses on the inside."

Lol. That's a liquor store bag.
REPRESENT

Another story from Toronto. A man wore a paper bag as a mask.
Like many other people who've seen the photos online, DistantEW doesn't think the man was seriously trying to use the LCBO bag as a mask.
"I'm assuming it was a joke or a statement on mandatory masks," he said. "The No Frills was giving out masks at the door so he clearly made the choice."
https://www.blogto.com/eat_drink/2020/07/toronto-man-uses-lcbo-bag-face-mask-no-frills/

Unfortunately, that's what it takes for some people to take this seriously. In the meantime, these people will probably be infecting others.