Nathanred — 1 year ago(December 29, 2024 03:15 PM)

It has struggled at the box office with under $100 million in its first 6 weeks. The previous biggest Prime debut was Jake Gyllenhaal's "Road House" remake with 50 million viewers over two weekends.
https://www.indiewire.com/features/craft/slingshot-designing-spacecraft-ending-explained-interview-1235043239/
“Red One” attracted a record-breaking 50 million worldwide viewers in its opening weekend on Prime Video (measured over four days), becoming Amazon MGM Studios’ most-watched film debut ever on the streaming platform.
It’s a true Christmas miracle for the film, which boasted a Santa-sized $250 million budget and opened to just $32 million in the U.S. last month. Amazon MGM head of theatrical distribution Kevin Wilson hinted at the studio’s justification for spending big without requiring a lot of ticket sales in return, telling Variety in November, “Whether or not people like it, the value of these movies is different for our business model. … If we can put these movies out theatrically and cover our P&A [print and advertising] costs, why wouldn’t we? We’re getting a massive marketing campaign that’s being paid for before the film gets to streaming.”