I think that animation studio can just afford that much marketing. Secret Life of Pets was also everywhere even a good while before its release date. Hopefully Sing will be better than that one, Pets was fun but it wasn't as consistently funny as I was hoping and there was a moment in the film where it felt like they were building up to an emotional moment but there's no ultimate payoff on it. Really weird. Thankfully it was not a sloucher year for solid animated movies, with Kung Fu Panda 3, Zootopia, Finding Dory, Kubo and the Two Strings, Moana, and surprisingly Storks as well.
Just have faith in the you that believes in yourself.
(formerly doctordoom85)

I feel like I saw the trailer for that a year ago and then nothing happened.