Apple apologizes for iPad Pro ad
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Archived from the IMDb Discussion Forums — Commercials/Advertising
CrystalRaindrops — 1 year ago(May 11, 2024 12:30 AM)
(The video is below if you want to watch things get crushed.)
Apple has apologized and admitted it “missed the mark” with its latest iPad Pro advertisement.
The ad, posted on social media Tuesday by Apple CEO Tim Cook, was met with backlash from internet users who felt that the ad celebrated technology’s destruction of human creativity and art.
In a statement to AdAge, Apple’s vice president of marketing communications, Tor Myhren, apologized.
“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad,” Myhren said. “We missed the mark with this video, and we’re sorry.”
The ad shows symbols of human creativity, like musical instruments, paint cans, an ’80s arcade video game and a bust of a human head crushed by a giant hydraulic press. As the metal slabs of the hydraulic press lift, Apple’s new iPad Pro is revealed.
“Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create,” Cook wrote in a post on X accompanying the video.
Internet backlash to the ad was instantaneous: “The symbolism of indiscriminately crushing beautiful creative tools is an interesting choice,” wrote one social media user. “This ad effectively convinced me I need less technology in my life,” wrote another.
Other users said the ad was in poor taste amid growing fears that AI could replace workers – even those in creative fields. Actor Hugh Grant wrote on social media that Apple’s ad represented “the destruction of the human experience.”
Apple no longer plans to run the ad on TV, according to AdAge. -
/. — 1 year ago(May 11, 2024 09:49 AM)
Look at all the free advertising. As Apple said, they don't have to spend money on television ads anymore since they get free TV product placement with this controversy. Notice they haven't taken down their internet ads, have they?
My password is password -
WarrenPeace — 1 year ago(May 11, 2024 05:16 PM)
How ironic coming from one who brags about going on overseas trips to experience the culture of exotic places, has a conductor for his avatar and has shared how he likes the painting of Van Gogh while this ad gives all those things the finger.
"Please vote to preserve the unique character of Warren…" - Robert Duvall -
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WarrenPeace — 1 year ago(May 11, 2024 05:14 PM)
I hope those objects were CGI or AI.
Otherwise what a waste of perfectly good and functioning things.
And that is what I find disturbing of the ad.
It's like saying, "Fuck everything. See how wasteful we are?"
"Please vote to preserve the unique character of Warren…" - Robert Duvall
Schrodinger's Cat walks into a bar, and doesn't. 