Why was the product recall the advertising company's fault?
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Archived from the IMDb Discussion Forums — Cujo
KingCobra686 — 9 years ago(July 27, 2016 06:48 PM)
Did I miss something here? Vic gets hired to promote the cereal brand and come up with good advertising, the advertising works well, the company beep up and has the issue a product recall, Vic gets blamed for everything.
How exactly is that his fault? If people are hemorrhaging internally from the cereal, that is quality control's fault. Vic definitely was not in that job function. -
CaptainStanley365 — 9 years ago(August 04, 2016 09:44 AM)
I agree, it always seemed like a reach to me. I love this film and I love the book, but he could have come up with something a little better to get the husband out of town. I sort of think he liked the idea of people being horrified by their children throwing up what appeared to be blood and having it turn out to be red dye. To your point, he probably should have had Vic be an executive or a salesperson for the cereal company vs. an advertisement firm.
Of course I'm not a genius author who has been entertaining millions for over 4 decades, so I tend to overlook it.
It took me three hours to figure out that FU was Felix Ungar. -
KingCobra686 — 9 years ago(November 30, 2016 05:58 PM)
I could understand if he was personally upset. The events of the recall would probably mean that their work was all going to waste and wouldnt get a chance to be used. Taking the blame makes no sense though.
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infoed — 9 years ago(December 23, 2016 04:49 AM)
It was all optics. The public always wants somebody to pay. The mascot for the company was a Professor who would look at the cereal and say, "Nope. Nothing wrong here!"
And of course, there was something wrong. In the book, it was explained that just the perception that the company had taken action, like firing their advertising, would help their tanking stock. -
candyrachor-13498 — 9 years ago(December 26, 2016 12:11 AM)
I feel the ad team is stressed because of the recall because the need to come up with something fast to make the cereal company look good to the public. The ad company wouldn't be sued but I think it would be a snowball effect. The cereal company depend on the ad company to make them look good in the public eye and "see nothing wrong here" is the quote from their ad that would be mocked by the media.