Whoppers delight - too small?
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CrystalRaindrops — 2 years ago(September 04, 2023 11:21 PM)
Yeah, restaurants and ad agencies will be screwed if they have to start making the food actually look the way it does in their ads. But many times, the things in the supposed food pics aren't even edible.
I'm sure you've already read things like this before, but here are some examples of "Food Advertising Tricks":
Glue in Milk
Cereal has to look crunchy and fresh in ads and as we all know it doesn’t take most cereals very long to become soggy. Glue retains its stark white appearance on camera and it’s so thick that no cereal is heavy enough to sink. A thick layer of glue is poured in and a sprinkling of cereal is laid over the top. Photographers can shoot for hours and the cereal stays fresh and dry.
Shoe Polish in Steaks
For a restaurant or a steak house advertisement, the steaks always appear grilled to perfection. You can tell this because they’re pink and juicy on the inside with distinct grill marks on the outside. Advertisers make sure that what you see on TV is as appetizing as possible and they do it in one of the least appetizing ways imaginable. The steaks used in these ads are cooked in an oven or on a flat grill and then the grill marks are painted on with shoe or boot polish that wouldn’t exactly be a tasty steak but it sure looks good on camera.
Cardboard used in layers of cakes
Cardboard is second to mashed potatoes as the MVP of add photography. Whenever you see a shot of a slice of a layer cake with a perfectly even distribution of cake and frosting, you can bet that there are a couple of extra layers. Photographers will insert pieces of cardboard in between the layers of the cake. Then pipe the frosting onto the cardboard. This helps ensure that there are no crumbs on the frosting which is unavoidable when simply cutting a piece of cake and the frosting looks perfectly uniform.
Deodorant used in Fruit advertisements
Photographers have discovered another trick to make fruit really pop in advertisements. If you’re a little put off by that wax coating, you can at least keep in mind that wax is edible and won’t harm you. Spray deodorant, on the other hand, should never come anywhere near food unless it’s starring in a commercial shoot. Photographers often spray down a coating of spray deodorant on the apple, grapes, pears, or other similar fruits to give them that ultra-shiny look that we associate with being natural.
https://www.gourmetads.com/articles/food-advertising-tricks/ -
Lilith — 2 years ago(September 04, 2023 11:27 PM)
Yep. I watched a video about how they "prepare food" for their photographic debuts. So often, there's not even real food or real product. So many tricks to enhance the colour and texture. Then there's the always-perfectly-spaced sesame seeds on the bun. Ha! Like
that's
ever going to happen!
If I'm not mistaken, at BKs those "grill marks" are not made via searing.
"Your emotional state is not my responsibility." – Warren Smith -
CrystalRaindrops — 2 years ago(September 05, 2023 12:41 AM)
This article about fake grill marks on fast food says,
Despite all this deception, not all fast food establishments elect to use grill-stamped patties. Burger King has been flame-grilling their beef since 1954, a fact they reminded consumers in a 2017 ad campaign that showed Burger King restaurants erupted in flames.
https://www.thrillist.com/eat/nation/fake-grill-marks-explained-frozen-food -
Lilith — 2 years ago(September 05, 2023 12:44 AM)
I have seen them pass through that metal carriage of flames, so sure,
"flame broiled"
is accurate. However, I still think the patties themselves have artificial "grill marks" on them.
"Your emotional state is not my responsibility." – Warren Smith
