and give 'Star Trek Beyond' that award.
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TrevorAclea — 9 years ago(October 05, 2016 03:06 PM)
If you were judging on sheer can't-even-be-bothered-to-pretend-to-come-up-with-anything-new in the belated sequels stakes, Jason Bourne would be a clear winner. Even the marketing was directly copied from Goldeneye. It's the Cannonball Run 2 of the franchise - just a trip to the bank for all concerned.
"Security - release the badgers." -
cornnetto — 9 years ago(September 12, 2016 09:37 PM)
Would say non existent, at least that an extremely cheap marketing, none
I imagine they will do some burst when the trailer's will start to roll out, I would guess around Magnificent 7 release and Pratt world press tour for it. -
cornnetto — 9 years ago(September 12, 2016 09:34 PM)
What the F were they thinking?
Sell it as a mix of fast and furious and guardian of the galaxy ? If that is the case, and you want do attract a broader audience than the geek image of the series will tend to do (or take those fans for granted) you want to distance yourself from the franchise legacy, not talk about it and associate yourself too much with it and a 50th year anniversary.
Not a bad bet to do necessarily, but when you half commit it is hard to achieve something. -
allblacks-1 — 9 years ago(October 05, 2016 03:12 PM)
Sell it as a mix of fast and furious and guardian of the galaxy
And 'Mad Max'. Marketing pitch: 'Cause those movies were rad, yo'.
http://www.ew.com/sites/default/files/1450127628/Star-Trek-Jump.jpg -
Lockeisalive — 9 years ago(September 13, 2016 12:15 PM)
Yup. It was a neither here nor there approach. The marketing made it seem dumb and non-appealing for casual audiences and by distancing itself from the Trek fanbase, it didn't rally its home crowd as well.
Live your own destiny imperfectly than live an imitation of someone else's perfectly
