How does NETFLIX determine if a show was a flop or a hit or a MEGA HIT?

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Archived from the IMDb Discussion Forums — Marvel/DC

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everymanaking6488 — 9 years ago(October 02, 2016 02:40 PM)

there seems to have been a huge promotional campaign for this series. but i'm curious of the metrics or stats Netflix uses to gauge success for their shows. i wonder how this stacks up with DD or JJ? or compared to House of Cards and Orange is the New Black?

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BrunoAntony — 9 years ago(October 02, 2016 02:42 PM)

Netflix keeps it metrics a secret.

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JDoe18 — 9 years ago(October 02, 2016 02:42 PM)

I'm not sure but I would think Netflix has better ways than networks on determine who watches. Surely there is something that allows them to detect who watches.

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JohnSmith2560 — 9 years ago(October 02, 2016 02:44 PM)

Their measurements are a secret. But 1 key factor is to gauge a program globally and not just in the USA.
The reason why Adam Sandler got 4 movies is because he is super popular in many parts of the world.

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Top_Shelf — 9 years ago(October 02, 2016 02:51 PM)

the number of dvd rentals
the number of streaming views
customer ratings
the number of new subscribers and what they watch
surveys
customer service & support also asks

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TKsOpinion — 9 years ago(October 02, 2016 03:06 PM)

They can easily track views. They just don't have a need to share them. They're subscription based, not ad based.

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robertblakenyc — 9 years ago(October 02, 2016 03:11 PM)

Only Netfliz executives know what they are looking for but from the small amount knowledge I retained from marketing class
Luke Cage would be considered under the umbrella Marvel along with Daredevil, Jessica, Iron Fist and others TBA. So Netflix doesn't necessarily expect or require Luke Cage to out draw but rather to bring in new viewers.
Daredevil fan watching Luke Cage is wonderful but so what? You already had them.
But if some of the 18 million people that watch Empire of Fox sign up to watch Luke Cage now Netflix executives are throwing a party.

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TKsOpinion — 9 years ago(October 02, 2016 03:44 PM)

This is pretty much the foundation of a shared universe.

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zakariaz84 — 9 years ago(October 03, 2016 04:32 PM)

dont forget resubs for the month something like this releases which im guessing isnt a small number.

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JDoe18 — 9 years ago(October 04, 2016 05:33 PM)

I sub into HBO once a year for Game of Thrones. Use to sub showtime for Homeland. So whenever a huge show like GoT hits Netflix for the first time I am sure theyll get more of that. Not that they arent already getting huge amounts of resubs for certain shows.

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JDoe18 — 9 years ago(October 03, 2016 04:17 PM)

Shouldnt be too hard. They can track how many views it has. How many minutes of each show are watched. Heck they could even see how many episodes hve been skipped on the rewatch. Theoretically this could revolutionize tv as they can see exactly what the masses are watching and not watching and exact parts where people get sick of something. They can apply that to new shows coming down the pipeline too.