and give 'Star Trek Beyond' that award.
-
saxondale7 — 9 years ago(September 13, 2016 04:18 AM)
Batman V Superman: like Beyond, a confused campaign that constantly changed direction and sales pitch with every trailer and increasingly marginalised Superman to make it look like a Batman movie because they know how to sell those. But as with the previous three, having a weak product that didn't know what it wanted to be would have challenged any marketing team.
Sadly, I think the proof is in the pudding (the pudding of, er, opening weekends) that this strategy demonstrably
worked
, even if we can debate how many of those millions were going to see the film regardless.
Star Trek almost certainly qualifies, since it's very clear that Paramount gave up on chasing that casual audience that they put a lot of effort into getting onside for the previous two films. Indeed, it's actually done worse than an adjusted First Contact, opening and all, which is pretty rough going.
Shut it, Love Actually! Do you want me to hole punch your face? -
saxondale7 — 9 years ago(September 14, 2016 02:02 AM)
if it does from the first
monday
it's down to the film itself.
Why did you say that
daaaaaay
?
It also turns out, as a belated congrats, that Allblacks was spot on about Suicide Squad's performance. I suspect if BvS hadn't been such a deadening experience, people wouldn't have contorted themselves into shapes to try and be charitable to Suicide Squad in comparison, despite, arguably, being as bad, if not worse.
Shut it, Love Actually! Do you want me to hole punch your face? -
allblacks-1 — 9 years ago(October 05, 2016 03:09 PM)
I was?..
Even a broken clock is right twice a day.
https://s3-us-west-2.amazonaws.com:443/data.filmboards/images/upload/mwNlD.jpg?fb
Edit: finally got around to watch the movie and **** me hold tight is it a glorious mess!
The cast is good, there are some nice ideas - visually. But tone, editing, characters having, well, - characters - everything save for purely technical credits (not CGI though. CGI sometimes screamed "reshoots") is off. Quite amazing really. I only got to see "directors cut" of BvS and it was only marginally better than this (not having to juggle an ensemble and having the luxury to introduce new Batman/Wayne as "ah, fck it - here's new Batman/Wayne. You know the dude). Can only wonder wtf happened it theatrical release of BvS -
TrevorAclea — 9 years ago(October 05, 2016 03:06 PM)
If you were judging on sheer can't-even-be-bothered-to-pretend-to-come-up-with-anything-new in the belated sequels stakes, Jason Bourne would be a clear winner. Even the marketing was directly copied from Goldeneye. It's the Cannonball Run 2 of the franchise - just a trip to the bank for all concerned.
"Security - release the badgers." -
cornnetto — 9 years ago(September 12, 2016 09:37 PM)
Would say non existent, at least that an extremely cheap marketing, none
I imagine they will do some burst when the trailer's will start to roll out, I would guess around Magnificent 7 release and Pratt world press tour for it. -
cornnetto — 9 years ago(September 12, 2016 09:34 PM)
What the F were they thinking?
Sell it as a mix of fast and furious and guardian of the galaxy ? If that is the case, and you want do attract a broader audience than the geek image of the series will tend to do (or take those fans for granted) you want to distance yourself from the franchise legacy, not talk about it and associate yourself too much with it and a 50th year anniversary.
Not a bad bet to do necessarily, but when you half commit it is hard to achieve something. -
allblacks-1 — 9 years ago(October 05, 2016 03:12 PM)
Sell it as a mix of fast and furious and guardian of the galaxy
And 'Mad Max'. Marketing pitch: 'Cause those movies were rad, yo'.
http://www.ew.com/sites/default/files/1450127628/Star-Trek-Jump.jpg -
Lockeisalive — 9 years ago(September 13, 2016 12:15 PM)
Yup. It was a neither here nor there approach. The marketing made it seem dumb and non-appealing for casual audiences and by distancing itself from the Trek fanbase, it didn't rally its home crowd as well.
Live your own destiny imperfectly than live an imitation of someone else's perfectly
